Example dashboard
What each channel actually makes
The kind of report we build: every sales channel, per region, after fees, commissions and ad spend, pulled together automatically each week. The agency, client and numbers here are made up.
Harlow Skincare · weekly channel report
Week of 5 to 11 Oct 2026
Weekly channel report for Harlow Skincare
-
Sales
$84,169
▲ 5.9% vs last week (up)
-
Fees and commissions
$11,117
▲ 3.3% vs last week (up)
-
Ad spend
$9,332
▲ 6.0% vs last week (up)
-
Left after fees and ads
$63,720
▲ 6.4% vs last week (up)
- Website
- Amazon
- THE ICONIC
- Retail stockists
This week, per region
Left after fees and ads, and the share of sales that is. Darker = better margin.
| Region | Website Shopify | Amazon Amazon Seller | THE ICONIC Marketplace | Retail stockists Wholesale |
|---|---|---|---|---|
| NSW | $16,483 87.8% of sales | $4,486 75.7% of sales | $3,382 67.8% of sales | $1,922 55.0% of sales |
| VIC | $13,126 85.3% of sales | $3,620 72.3% of sales | $2,808 67.6% of sales | $1,740 55.0% of sales |
| QLD | $8,418 80.4% of sales | $4,400 59.6% of sales | $2,165 66.0% of sales | $1,170 55.0% of sales |
What changed this week
- 01 Website sales now make 21.0% more than when the Meta campaign started on 7 Sep, and keep the most of every dollar of any channel.
- 02 QLD Amazon margin fell from 76.5% to 59.6% as its ad spend rose to $1,876 a week. Worth reviewing that budget.
- 03 Amazon keeps 68.3% of each sale after fees and ads, the website keeps 85.2%. Moving 10% of Amazon sales to the website would add about $310 a week.
Drafted automatically each Monday, checked by the account manager before it goes to the client.
Sources: Shopify, Amazon Seller Central, THE ICONIC, wholesale orders, Meta Ads, Google Ads · prepared by Studio Fennel (fictional)
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